media

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...

AAAN reschedules 46th AGM/Congress for Lagos

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to...

APCON unperturbed as outrage greets proposal to vet social media adverts

The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Daar Communications grows revenue from N3.71bn in 2017 to N4.63bn in the 2018 financial period

Daar Communications Plc has grown its revenue from N3.71billion 2017 to N4.63billion...

Tiger Beer unveils new sleek can

Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event at...