media

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

Forex restriction will lead to higher milk prices, say producers

Milk producers in the country have said that foreign exchange restriction on milk...

NBC fines 45 stations for breach of broadcast code

The National Broadcasting Commission has sanctioned 45 broadcasting stations which...

AAAN proposes business palliatives to support ailing advertising agencies

The Association of Advertising Agencies of Nigeria (AAAN) disclosed it was thinking...

Plural Media partners MARKETING EDGE on real-time industry news

Plural Media, one of Nigeria’s leading  digital-out-of-home advertising company,...

Data is media agencies’ hidden treasures

Data is among the most valuable commodities on earth now with technology constantly...

Oraimo unveils 2Face as brand ambassador, launches new 310 hours battery life necklace

Oraimo, a leading premium smart accessories company in Nigeria, has unveiled a legendary...

Saatchi & Saatchi poaches on Grey, snatches Jenkins

Saatchi & Saatchi London has poached Sarah Jenkins, chief marketing officer at...