Tag: media

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

MIPAN must move to address industry debts, business financing, says Olukoya

Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...