Tag: media

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

Stanbic IBTC appoints Mediacraft Associates as new PR agency, retains Playhouse Communications as Digital Agency

Stanbic IBTC Holdings Plc, a member of Standard Bank Group and Nigeria’s leading...

Nigerian Breweries leads as marketing spend in brewery sector hit 3 year high of 60billion

About sixty billion naira was spent on marketing and promotional activities among...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...

Tony Udenze bounces back with CANOD Advertising, Wins May & Baker media brief

Have you heard the news? Tony Udenze, former Chief Executive Officer at Capital media,...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks...

Former The Nation Editor Gbenga Omotosho sworn-in as Lagos Commissioner for Information

After thirteen long years as Editor in one of Nigeria’s most authoritative newspapers,...

Outdoor sector in Nigeria billed N30bn annually, says Oborgu

An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...

Is creativity in crisis?

Creativity is in crisis – as it always has been, and always should be, according...