Tag: media

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...

Dentsu Aegis Network honoured at Most Awards

The Most Awards is one of the most prominent awards in SA with nominations and winners...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...

5 Ways to make the most of reviews

Are you having a hard time getting reviews? Or get so many that you aren't sure what...

Affiliation is not the sole factor, IMC operatives should embrace partnership, says Onabolu

Getting into affiliation pacts with global communications networks should never be...

Onewildcard creative agency unveils new office space to accommodate growth

Nigerian creative agency, OneWildcard, has unveiled its all new workspace, located...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and other...