Tag: media

Ogilvy agency takes Vivo to court over plagiarism

Brand David, an agency that is part of the Ogilvy and WPP group in India, is taking...

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Leo Burnett Worldwide gathers for GPC in Chicago

Leo Burnett’s Global CCO Liz Taylor led her first Global Product Committee, setting...

Salami, former EXMAN President decries FG’s inaction over APCON Council

The immediate past President of the Experiential Marketing Association of Nigeria...

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

International SEO leads digital marketing

Without a doubt, digital marketing has effectively moved into position as one of...

Omnicom posts 2.2% organic growth, pleased with Q3 results

Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...