Tag: media

Ose Osundeko: The rise of a digital rebel

For Ose Osundeko, the present job offer at Fidelity Bank as Group Head of the Digital...

ICL partners Moving Walls to deliver audience location data

Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL),...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...

AAAN president scores agencies low on billings, says digital sector is fastest in growth

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...

MediaReach OMD wins FrieslandCampina Wamco media account 

MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...

Placing your customer inside your brand story with experiential marketing

Experiential marketing connects with customers to create an exciting "first" experience...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...