Tag: media

Leo Burnett Worldwide gathers for GPC in Chicago

Leo Burnett’s Global CCO Liz Taylor led her first Global Product Committee, setting...

Salami, former EXMAN President decries FG’s inaction over APCON Council

The immediate past President of the Experiential Marketing Association of Nigeria...

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

International SEO leads digital marketing

Without a doubt, digital marketing has effectively moved into position as one of...

Omnicom posts 2.2% organic growth, pleased with Q3 results

Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...