media

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs and...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

PR trends of the last decade

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded...

Meet Marketing Edge on TVC Appearing Guest: Tolulope Adedeji

Watch MARKETING EDGE on TVC Appearing Guest: Tolulope Adedeji, Marketing Director,...

GDM MasterClass: Raising the bar in marketing innovation

Stakeholders from across Nigeria’s marketing and marketing communications industry...

Will tech threaten the role of media agencies this year?

Traditionally, the role of media agencies can be explained simply as this: assemble...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

Cannes Lions 2020 Awards open for entries

The Cannes Lions International Festival of Creativity has announced that entries...

LASAA pledges support to outdoor operators, emphasises on revenue drive

The New administration at the Lagos State Signage and Advertising Agency (LASAA)...

Political Adverts, FMCG top list of APCON vetting in 2019

The Advertising Practitioners Council of Nigeria (APCON) has disclosed it recorded...