Tag: media

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

Dentsu details plans to reemerge as pure holding company in 2020

In conjunction with the recent release of its third-quarter earnings report, Japan-based...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but...