Tag: media

Marketing Edge unveils Forces Behind the Brands next week

MARKETING EDGE, Nigeria’s leading and authoritative brands, marketing and advertising...

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals in Nigeria,...

Coca-Cola flags off EPL National Consumer Promotion

Carbonated soft drinks industry giant, Coca‑Cola has rolled out a mouthwatering...

Global media group appoints Ugobude, Afouaiz on its Supervisory Board via social media

Franklin Ugobude from Nigeria and Sana Afouaiz from Morocco have been appointed on...

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....

AAAN President blames agencies’ woes on clients’ “promiscuous” business attitudes

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Advertising agency operatives urged to adopt new business model

Advertising agency operatives in the country have been advised on the need to adopt...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

LASAA MD backs Standard Operating Procedure for OOH advertising sector

Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola...