Tag: media

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Advertising agency operatives urged to adopt new business model

Advertising agency operatives in the country have been advised on the need to adopt...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

LASAA MD backs Standard Operating Procedure for OOH advertising sector

Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola...

OASIS: “The Enemy Within” Series 3 set to hit Nigerian TV screens

Foremost television production firm, The Incubator has disclosed it is working in...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Media expert projects N47.2 billion billings for OOH advertising sector in Nigeria in 2020

An Out-of -Home advertising industry specialist, Ade Akinde has projected that overall...

Insight announces 40th Anniversary, stays true to perpetual transformation

Living up to its tagline, “The brand audacity built with disruption as major character”,...

AAAN seminar to explore Nigeria’s business environment in 2020

“Nigerian Business Environment in the year 2020: Implications for Advertising Agencies”...