Tag: media

BERA to provide Omnicom Media Shops with brand equity metrics, analytics

Omnicom Media Group and BERA (Brand Equity Relationship Assessment), a platform that...

P&G launches programme aimed to diversify portrayal of black people in advertising & entertainment

The global multi-brand conglomerate Procter & Gamble (P&G) has launched a...

9mobile empowers journalists on storytelling

Telecoms company, 9mobile, is set to advance the growth of journalism in Nigeria,...

DStv to feature 3 northern TV stations

African broadcast giant, MultiChoice Nigeria has announced it will consider three...

MARKETING EDGE summit gathers global audience for Brand Management in a Post-Recession Economy

In response to the economic melt-down occasioned by the global outbreak of Coronavirus...

Omnicom Media Group, Reddit form ‘Enterprise Partnership’

As part of its ongoing effort to scale its advertising business, Reddit has struck...

Meet MARKETING EDGE panelist @Inaugural Quarterly Virtual Summit- Andrew Hanlon, Media Tsar

Andrew Hanlon is a media Tsar with over 30 years’ experience in the broadcast industry....

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let...

MARKETING EDGE announces slight change in airing time for MARKETING EDGE on TV

MARKETING EDGE, Nigeria’s leading brands and marketing focused multi-channel platform,...

Before starting a career in public relations

By Stanley Olisa Public relations is a communication discipline that is widely...