Tag: media

Industry practitioners express divergent views on advertisers’ choice of media selection for celebrating Nigeria at 60

Media and advertising practitioners in the country have expressed different opinions...

MultiChoice unveils new content, promises to tell stories that resonate

MultiChoice, a leading pay TV service provider in Nigeria, recently held its annual...

AAAN Exco pays courtesy call on APCON

Photo caption - L-R: Mr. Jenkins Alumona, Vice President, AAAN, Dr. Olalekan Fadolapo,...

‘How journalists, media organisations can access global opportunities’

Jackie Opara-Fatoye is the Regional Deputy Editor – Sub-Saharan Africa [English]...

Zenera celebrates 7 years of innovative brand management

Zenera Consulting, a leading agency that offers integrated communications consultancy...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...

MTN global pitch gains momentum

In 2016, MTN, Africa’s telecom giant requested global network agencies with tentacles...

FPL Media baits advertisers with technology to boost return on investments

Four Pulley Limited, an avant-garde technology driven out-of-home agency, has assured...

KFC rests “It’s Finger Lickin’ Good” advertising slogan after 64 years

In an innovative bid to turn the global adversity occasioned by the Covid-19 pandemic...

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers...