Tag: media

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy. Or...

Agencies at receiving end, suffer reduced bottomline – Soji Odedina

The Managing Director and Chief Executive Officer, First Katalyst, Soji Odedina ...

Lai Mohammed tasks NIPR on toning down incendiary rhetoric and reducing tension

Nigeria’s Minister of Information and Culture, Alhaji Lai Mohammed has tasked communication...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

Marketing Edge on TV hosts TVC Commercial Director

Nigeria’s leading and award winning brands and advertising-focused TV program,...

NGE Convention 2021 holds still

The Nigerian Guild of Editors (NGE) has said that its planned Convention 2021 will...

MARKETING EDGE on TV hosts Ronan Redmond tomorrow @ 12:30pm

MARKETING EDGE on TV, an industry respected and highly authoritative weekly television...

102.3 MAX FM set to hold MAX Live Concert

As part of its commitment to growing brand presence and business sustainability,...

U.S. agency revenue grows again after hitting pandemic low point in January

U.S. advertising, public relations and related services employment, a broad grouping...

UBA leads ‘Bank of the Year’ at Independent Newspapers Awards

Pan-African financial institution, United Bank for Africa (UBA), has been announced...