media

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Bloomberg, Twitter renew content partnership for multi-year period

Bloomberg Media has announced a global multiyear renewal of its partnership with...

ByteDance, owners of TikTok, grew revenue by 70% in 2021

ByteDance,  the owner of the short video app TikTok, grew its revenue by 70% to...

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Dentsu UK names Carat veteran as chief operating officer of media

Dentsu UK and Ireland has appointed Mark Hughes as its director of operations for...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

MARKETING EDGE on TV hosts Lanre Adisa on TVC News DStv Channel 418 at 12:30 PM tomorrow

By Oghale Mafuru Foremost and leading brand centric television programme, MARKETING...

Omnicom names Guy Marks EMEA CEO, Cooper as VC Europe

Global advertising and marketing communications company; Omnicom Media Group has...

Global outdoor advertising market to hit US$58.80 billion in 2025

The global outdoor advertising market value is forecasted to reach US$58.80 billion...