Marketing trends

Vyrus Digital Engagement – Where curiosity powers creativity

Vyrus is a Lagos-based digital agency founded in December 2016, built on a mission...

Why Governor Biodun Oyebanji deserves second term as Ekiti governor

The season is now, when all the dramatis personae on the political turf in Ekiti...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...

Mediacraft Associates, delivering results that are evident, measurable and consistent for all clients at all times

Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications...

Maximedia Global Communications Ltd: Rewriting the Rules of Media Engagement

Maximedia is a top-tier Nigerian media agency that is leading a quiet revolution...

SO&U – Creativity that works, impact that lasts

For over three decades, SO&U has been a name synonymous with creative brilliance,...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...