Marketing trends

‎OMD ranked as top U.S. media agency by billings

‎Latest report released by agency research firm COMvergence has shown ‎Omnicom’s...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Evolution of Soulcomms – A bold new identity

Soulcomms is one of Nigeria’s leading communications and engagement agencies, strategically...