Marketing Technology

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling narratives...

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

Nigeria’s first ad tech marketplace births, Adspace

BY Zion Rufus First eCommerce platform for Nigeria’s advertising and marketing...