marketing news

MARKETING EDGE on TV hosts Adewunmi this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Jonathan Lee becomes Grey’s Global Chief Strategy/Data Officer

Jonathan Lee has been named Grey’s Global Chief Strategy and Data Officer. The...

McCann London gets second Chief Strategy Officer

McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi...

DMG names Sean Walsh as Chief Brand Officer, Head of U.S. Operations

DMG Media, the parent company of the Mail Newspapers, MailOnline and DailyMail.com,...

Dentsu UK & Ireland gets chief executive after brief hiatus

Angela Tangas has been appointed by the Dentsu Group to oversee the UK and Ireland...

Sachetisation: a transition from luxury to affordability

By Felicia Nwosu A time there was when consumers could afford the luxury of buying...

NIMN heralds paradigm shift with Marketing Conference 2022

By Oghale Mafuru To drive business sustainability and growth in the marketing...

Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO

Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer,...

APCON moves to halt ‘Glo link your NIN’ ad

By Oghale Mafuru In line with its mandate to ensure that advertisements in the...

2022 NIMN Conference designed to revolutionise the profession

By Oghale Mafuru The new normal occasioned by the coronavirus pandemic has made...