marketing news

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Aralepo becomes Mastercard Foundation’s Global Head Finance

By Oghale Mafuru The Mastercard Foundation, one of the largest foundations in...

Babaeko lauds Preetesh for award inclusivity

By Oghale Mafuru Following the visit of the Chief Executive Officer of the Loeries...

Throwback Thursday: Prices of food stuffs before and now

By Abimbola Mohammed Food is an essential commodity that everyone needs to survive....

Interswitch commences internship training

Interswitch, the broad network and robust payments platform have been instrumental...

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

O2 Academy gets ARCON accreditation

By Oghale Mafuru Leading Brand and advertising school, O2 Academy has been accredited...

MARKETING EDGE on TV hosts Babaeko today

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

Keeping the tradition of winning with Nigeria

Historically, a Radler is a Bavarian beer mixed drink which consists of half German...

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...