Marketing News Nigeria

AAAN reschedules AGM/Congress for Ibadan

There are strong indications that Ibadan, the Oyo State Capital would play host to...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...

Views by Expatriate Marketer on Nigeria

Nigeria, at various fora at home and abroad, has differently been described. While...

EXMAN backs corporate licensing in advertising industry

The Experiential Marketing Association of Nigeria (EXMAN) has declared its support...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

Diageo increases global marketing spend by 8%, Nigerian ad spend rises by 15%

Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...