Marketing News Nigeria

BoI empowers four million SMEs in 5years

  The Bank of Industry (BOI) has provided financial assistance for more than...

Brands’ equities attract N47billion investment at the stock market last week

By Dele Ojo An aggregate of 1.858 billion Brands’ shares listed on the Nigerian...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

ICL partners Moving Walls to deliver audience location data

Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL),...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...