Tag: Marketing News Nigeria

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

X3M caps 10th anniversary celebrations with afro-centric Gala

The 10th year anniversary celebrations of X3M Ideas was rounded-off with a superlative...

NIMN focuses on capacity building in H1

By Oghale Mafuru National Institute of Marketing of Nigeria NIMN, the umbrella...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Throwback Thursday: Prices of food stuffs before and now

By Abimbola Mohammed Food is an essential commodity that everyone needs to survive....

O2 Academy gets ARCON accreditation

By Oghale Mafuru Leading Brand and advertising school, O2 Academy has been accredited...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...