Marketing Insights

Mad Stars conference uncovers secrets of harnessing advertising’s power cell, AI

The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s...

Creative industry stakeholders call for strategic financing revolution to unlock Nigeria’s $100 billion potential

Creative industries serve as catalysts for building diverse, sustainable communities...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential as...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

Coca-Cola HBC reaffirms pledge to transparent tax practices

Coca-Cola Hellenic Bottling Company (CCHBC) has released its fifth annual Tax Transparency...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...