Tag: Marketing Insight

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

Scarcity of cash affects purchasing power

By Abimbola Mohammed The average Nigerian has had his purchasing power reduced...

Google set to counter ChatGPT with “Bard”

By Ibidunni Banjoko Poised to be in competition with the popular ChatGPT headed...

ME set to showcase brands to watch in 2023

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...

Fuel may be available in two weeks at N220 per litre, IPMAN

As Nigerians continue to groan under the weight of economic challenges exacerbated...

World Bank harps on broadband penetration in rural areas

The World Bank has advised the Federal Government increase its broadband penetration...

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...