Tag: Marketing Insight

Global OOH to grow at $47,100.5 million in 2031

By Felicia Nwosu The global Out-Of-Home (OOH) advertising market has been projected...

I see exponential increase in BTL in 2023 – Akindele

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited,  has averred...

Deploy monetary, fiscal policies to tame inflation, LCCI tasks FG

By Ibidunni Banjoko Amid the redesigned naira note scandal, the Lagos Chamber...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

Scarcity of cash affects purchasing power

By Abimbola Mohammed The average Nigerian has had his purchasing power reduced...

Google set to counter ChatGPT with “Bard”

By Ibidunni Banjoko Poised to be in competition with the popular ChatGPT headed...