Marketing Edge

Public relations as economic catalyst: How communication leaders are rethinking Nigeria’s development via solid minerals

The answers to Nigeria’s challenges of value disorientation, poor image projection,...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Reminiscing over days of Nigeria’s political marketing billboard boom

For decades, political seasons in Nigeria have served as a golden opportunity for...