Marketing Edge

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

The rise in digital technology in Africa is driving AI skills acquisition

The swift expansion of Africa’s technology landscape is creating a surging demand...

Harness the power of public relations for Nigeria’s economic renaissance- Minister of information

Nigeria's Minister of Information and National Orientation, Mohammed Idris, fnipr,...

John Momoh, Adewale Adeniyi others appointed as NRMG at NIPRW 2025

In a landmark move to enhance Nigeria's global image and narrative, the Nigerian...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

...Governor, industry experts reel out the place of PR in reputation management The...

 Global print media market set to hit $453.8 billion by 2030 amid steady growth, digital integration

 Global print Media market set to hit $453.8 billion by 2030 amid steady growth,...

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...

How brands and government can market the priceless value of peace

In a world frequently riven by division and violence, the desire for peace goes beyond...

FirstBank elevates Olayinka Ijabiyi to Acting Group Head, Marketing, Corporate Communications

First Bank of Nigeria Limited has elevated Olayinka Ijabiyi as the Acting Group Head...