Marketing Edge

EXMAN awards 2025: celebrating brilliance, boldness, and the business of experience

It was a night of glitz, glamour, and industry pride. Nigeria’s top experiential...

AAAN president Lanre Adisa calls for bold industry reforms and policy action at 52nd AGM in Ibadan

The advertising industry must chart a bold new course built on reform, innovation,...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

“If We Self-Regulate Professionally, We Won’t Need Statutory Regulation” – Dr. Fadolapo at AAAN AGM

At the Fireside chat organized by the Association of Advertising Agencies of Nigeria...

FirstBank partners UNGC to drive sustainable finance and unlock capital for development

FirstBank, West Africa’s premier financial institution and a leading financial...

SPARK 40 Series: Think Lighter, More Power

In today's digital world, where seamless access, streaming, and online presence are...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Fresh Thinking, Fresh Spaces: Godrej Reimagines Air Care with AER Power Pocket

 Nigerians Embrace Freshness with Godrej’s New AER Power Pocket Godrej AER...