Marketing Edge

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Tolu Adedeji reignites industry conversation on who really owns brand in company

The long-standing question of brand ownership within organizations is once again...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

Sport marketing to take center stage at NIPR monthly clinic lecture

The Nigerian Institute of Public Relations (NIPR) Lagos Chapter will host Nkechi...

NNPC Foundation Empowers 6,000 Farmers for Food Security

In an effort towards strengthening Nigeria’s agricultural sector, the NNPC Foundation...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...