Marketing Edge

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm of digital...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

President Tinubu tasks social media influencers on fostering unity with their tools and expertise

President Bola Ahmed Tinubu on Friday called on young Nigerians in the digital media...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....

YouTube unveils AI-powered safety feature for teen users

In a move to improve user safety, YouTube has announced a new in-app feature powered...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...