Marketing Edge

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Odugbemi

Few figures embody the spirit of African storytelling as profoundly as Femi Odugbemi....

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today, they...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Nigerian telecom sector secures over $1 billion in investments after tariff hike

Nigeria’s telecommunications industry has attracted more than $1 billion in new...

Samsung Launches Vision AI TV: A New Era in Home Entertainment, Celebrating 19 Consecutive Years as the Global No. 1 TV Brand

Samsung Electronics has announced the launch of its groundbreaking Samsung Vision...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...

MARKETING EDGE Group mourns with New Crystal Communications over  demise of loyal industry leader, Ben Ilo

The MARKETING EDGE Group has joined the rest of the Integrated Marketing Communications...