Marketing Edge

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It now...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...

Sahara Leaders Named in African Energy Chamber’s ‘20 Under 40’ Rising Stars List

Sahara Group, a leading international energy and infrastructure conglomerate, is...

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Apple’s $10B selloff raises questions about innovation and legacy

Apple’s market value fell by 3.4%, wiping out more than $108 billion in a single...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...