Marketing Edge

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

“If We Self-Regulate Professionally, We Won’t Need Statutory Regulation” – Dr. Fadolapo at AAAN AGM

At the Fireside chat organized by the Association of Advertising Agencies of Nigeria...

FirstBank partners UNGC to drive sustainable finance and unlock capital for development

FirstBank, West Africa’s premier financial institution and a leading financial...

SPARK 40 Series: Think Lighter, More Power

In today's digital world, where seamless access, streaming, and online presence are...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Fresh Thinking, Fresh Spaces: Godrej Reimagines Air Care with AER Power Pocket

 Nigerians Embrace Freshness with Godrej’s New AER Power Pocket Godrej AER...

World PR day 2025: PRCAN urges PR professionals to build bridges

In commemoration of World Public Relations Day 2025, the Public Relations Consultants’...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight. Beyond...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...