Tag: MARKETING EDGE Quarterly Virtual Summit

Crisis action plan as cushioning tool for brands’ survival

By Felicia Nwosu Prevention, they say, is better than cure. If any brand has had...

Digitisation is beyond communication channels – Ukubeyinje

By Abimbola Mohammed Oti Ukubeyinje, President of Association of Digital Marketing...

MARKETING EDGE Quarterly Summit galvanises Africa for global competitiveness, says Loeries CEO

Preetesh Sewraj, CEO, the Loeries Africa and the Middle East’s largest brand communication...

Brands should invest more in brand building even in recession- Richard Iweanoge

By Kasim Bakare For most brands, the need to reduce or halt their budget on brand...

MARKETING EDGE IMC Virtual Summit holds today

The D-day is finally here! The much anticipated MARKETING EDGE Inaugural Quarterly...