Lagos Business School

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Beyond briefs, budgets, experts urge  new blueprint for agency–client partnerships

Creative ideas may spark attention, but it is trust, shared data and honest collaboration...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...

2025 Ojude Oba car winner pays tribute to Adenuga, Glo

One of the winners of a brand new car from Glo, the major sponsor of the Ojude Oba...