Tag: KPI

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an organization...

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the word...

E-commerce: Shifting your communication plan for a rapidly expanding opportunity

Covid-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting...

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they usually...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...