influencer

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Understanding the power of influencer marketing has become pivotal – Princewill

By Zion Rufus In a time when the average customer is flooded with many marketing...

BHM releases the second edition of “The Concept of Virality”

BHM has announced the release of “The Concept of Virality 2020”, a research report...

Creating meaningful connections in a changing media landscape

Is your business to business and business to consumer storytelling as nimble as it...

Are you using your customers to promote your business?

Customer testimonials are great for business. Not only do they give credibility to...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...