Google

TikTok rakes in over $2 billion income, becomes most popular website in 2021

TikTok, the Chinese video-focused chatting app has declared $2 billion income from...

Google consolidates global media account with WPP’s Essence without a pitch

Google has consolidated its entire multi-billion global media account with Essence,...

Race for the Metaverse, Microsoft prepares for 2022 launch

By Zion Rufus As it turns out, Facebook wasn’t the only big tech working heavily...

Increased Privacy: Marketing is about to get more expensive for digital marketers— Oti Ukubeyinje

By Zion Rufus The past year has seen an increased focus on user privacy across...

Vaccine mandate: Procter&Gamble joins Microsoft, Facebook, ViacomCBS, others

By Zion Rufus Personal Care giant, Procter & Gamble has announced a vaccine...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Google, YouTube roll out new features, block ads targeted at minors

Microsoft-owned Google is introducing new changes to its advertising and privacy...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...