Global Advertising

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...

Global trends in global advertising agencies in view of the new normal

Global agencies have been compelled or better said ‘propelled’ to change: with...