Tag: Gen Z

Gen Zers are shapers of the future – Brand Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Brands build better engagement by digitally tilting towards Gen Z

By Felicia Nwosu Across the globe, the paradigm of interaction between consumers...

Brands in Africa should also be ready for the Metaverse- Oti Ukubeyinje

By Zion Rufus Leading tech companies like Microsoft, Facebook, Niantic, Epic Games,...

Gists, Jests & Jabs: Digital adspend, any need for a rethink?

We are no doubt in an unusual time. Indeed the season and the epoch are different....

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...

Why attention span among younger generations appears to be shorter

Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this...