FMCG news

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

How strategic visibility is redefining brand success

For brands competing for attention and striving to thrive in a crowded marketplace,...