Tag: digital

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Vodafone, Intel lead European OpenRAN team to break network suppliers’ hold on market

Vodafone, the British telecommunications giant, has teamed up with Intel Corp and...

5G mobile subscriptions to reach four billion by 2027

By Dele Ojo The fifth generation of cellular networks, (5G) subscriptions are...

Influx of quacks has become major challenge for our industry— Yomi Olaniwun

By Zion Rufus Bold Brand Buzz CEO, Yomi Olaniwun has identified the influx of...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...

Topics, the journey to Google’s third party cookies replacement

By Zion Rufus Amidst the growing agitation for stronger user privacy and Internet...

Advertising spend will rise in 2022 enabled by electioneering campaigns-IMC experts

By Oghale Mafuru Practitioners in the Integrated Marketing Communication industry...

GAGE Awards calls for 2022 Nomination, set to reward tech innovators

In line with its total commitment to recognize and award brands, corporates and individuals...

Covid-19 eruption caused a drastic shift in online adspend- Adamu Abadam

By Felicia Nwosu Advertising expert, Adamu Isah Abadam, General Manager, Borno Radio...