Tag: digital

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Nigerian media industry has done well in digital migration – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Vodafone, Intel lead European OpenRAN team to break network suppliers’ hold on market

Vodafone, the British telecommunications giant, has teamed up with Intel Corp and...

5G mobile subscriptions to reach four billion by 2027

By Dele Ojo The fifth generation of cellular networks, (5G) subscriptions are...

Influx of quacks has become major challenge for our industry— Yomi Olaniwun

By Zion Rufus Bold Brand Buzz CEO, Yomi Olaniwun has identified the influx of...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...