Tag: digital

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...

Samsung removes ‘Z’ branding from foldable phones

Samsung has reportedly dropped the 'Z' letter branding from its foldable phones...

Nigeria gets Microsoft’s $200m African Development Centre

By Felicia Nwosu Microsoft, the global technology giant has announced the opening...

MARKETING EDGE on TV hosts EAT ‘N’ Go’s McMichael this Wednesday

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Consumers have moved to digital, are brands following?

By Zion Rufus Backed by technological acceleration, the seismic shift in today’s...

Optimising the temperature of your traffic

By Ariyo Dolapo Most businesses are walking around trying to have relationships...

Meet MARKETING EDGE’s Lead Sponsor @ IMC Quarterly Virtual Summit – Eskimi

Eskimi is an Ad-Tech company that provides software and tools that help brands and...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

Domino’s to invest £20m in digital adspend

Domino’s, one of the world’s leading QSR, has announced its plans to up marketing...

MTN, first African brand to enter Metaverse

By Ibidunni Banjoko Following the new iteration, MTN Group, one of the leading...