Diageo

AB InBev cleared to produce Guinness, Smirnoff RTD in South Africa

Anheuser-Busch InBev has received the approval from South African regulatory authorities...

Diageo invites agencies to pitch for £2bn media business

Diageo has called a global media review as it seeks to be "at the forefront of media...

Diageo to invest $219 million in renewable energy in Nigeria, six other markets

Diageo, the owner of Guinness Nigeria, has declared that it would inject $219 million...

Diageo increases global marketing spend by 8%, Nigerian ad spend rises by 15%

Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing...

Diageo slows new product launch rate as it reaches ‘peak innovation’

Diageo has a a three-pronged innovation strategy that aims to recruit new drinkers,...

Is your brand portfolio fit for purpose?

The world’s largest consumer brands are sharpening their portfolios, culling unprofitable...

Festival of Marketing unveils this year’s line-up

Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

Diageo introduces creativity training to ‘inspire and challenge’ marketers

Global -- Diageo’s new training programme, dubbed ‘Creative Sparks’, aims to...