Diageo

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

Diageo announces 2020 preliminary results, reports profit decline of 47.1%

Diageo global has announced its 2020 preliminary results, recording a consistent...

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact of coronavirus. The...

Diageo set to debut world’s first-ever 100% paper bottle

Diageo, one of the world's largest producers of spirits and beers, has announced...

Diageo selects three agency groups, plays down on friction with agencies in global media review

Diageo, one of the world’s biggest advertisers, has shortlisted three agency groups...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

Johnnie Walker master blender bags OBE medal as the brand keeps walking

“The whole world steps aside for the man who knows where he’s going. Johnnie...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...