Data Analytics

PHD elevates Brendan Aiwuyo to assistant manager, Out-of-Home (OOH)

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

ARCON’s landmark court victory affirms its regulatory authority

In a significant win for regulatory sanity and Nigeria's advertising ecosystem, the...

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

How data analytics is changing marketing strategies

By Oluwaseyi Lawal In today's digital age, businesses are generating more data...