Customer Retention

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

Understanding the place of customer retention in an economic crisis

By Godwin Anyebe One of the major challenges of brand handlers during a pandemic...