Customer loyalty

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...