customer experience

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever taglines....

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...