Tag: Creativity

Ogilvy wins big at Loeries awards

Ogilvy South Africa, a leading advertising agency, has emerged as the biggest winner...

Phyna declared winner BBNaija Season 7

By Abimbola Mohammed The biggest reality tv show in Africa, Big Brother...

ADVAN maintains position on ad law, defends absence at Conference

By Oghale Mafuru The Advertisers Association of Nigeria, ADVAN has maintained...

MARKETING EDGE on TV hosts Jude Odia this Wednesday

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

ARCON mandate on social media misconstrued – Fadolapo

By Oghale Mafuru Dr. Olalekan Fadolapo, Director General, Advertising Regulatory...

Survival of Nigeria’s ad industry now depends on creativity

By Zion Rufus There is now an urgent need for agencies in Nigeria’s  marketing...

‘Japa’ syndrome hits IMC industry

By Felicia Nwosu In the late 60s, 70s up till the early 80s, Nigeria was a destination...

ARCON commits to industry reforms despite reactions

By Oghale Mafuru Against the backdrop of the series of reactions following the...

Technological disruption dominates conversation at MARKETING EDGE Summit

By Oghale Mafuru As the world continues to evolve rapidly, occasioned by new tech...

All marketing is experiential- Adefila

By Zion Rufus Every marketing activity and especially, marketing communications...