Tag: Creativity

Meet MARKETING EDGE panelist at the quarterly summit – Onajobi

Currently the Senior Creative Strategist at Lifespot360, Fehintola Odunayo Onajobi...

iDICE to create 6 million jobs for youths in digital and creative industry

By Odunayo Tajudeen The African Development Bank (AfDB), in collaboration...

Ajayi, others announced as White Square Festival of Creativity Jury

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Handcuffs created by attribution in B2B companies stunt creativity, professionals warn

By Zion Rufus Marketing experts have warned that methods used by companies to...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Agencies should invest in workforce for cutting-edge delivery – Ufot

By Felicia Nwosu Udeme Ufot, Managing Director of SO&U, has challenged agencies...