Tag: Creativity

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Stellantis appoints black targeted AOR

By Kingsley Odii Stellantis, the global automotive manufacturer formed by the...

Experts share learnings from Cannes Lions 2023

By Felicia Nwosu As the euphoria and buzz created during the Cannes Lions...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

Airtel responds to MTN’s 5G welcome message

By Abimbola Mohammed The customary marketing rivalry between MTN Nigeria and Airtel...

Celebrate the most important day of your life

By Segun Mcmedal I make bold to say that the most important day in a person’s...

MARKETING EDGE makes fantastic outing at 2023 Cannes Festival

MARKETING EDGE, Nigeria's leading brand-centric and marketing publication, has made...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Coca-Cola creates new flavour for gamers

By Kingsley Odii Coca-Cola, the world's largest soft drink manufacturer, has teamed...