Tag: Creativity

Celebrate the most important day of your life

By Segun Mcmedal I make bold to say that the most important day in a person’s...

MARKETING EDGE makes fantastic outing at 2023 Cannes Festival

MARKETING EDGE, Nigeria's leading brand-centric and marketing publication, has made...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Coca-Cola creates new flavour for gamers

By Kingsley Odii Coca-Cola, the world's largest soft drink manufacturer, has teamed...

Few big advertisers responsible for skewed agency-client relationship –Nwosu

By Felicia Nwosu Against the back-drop of strengthening agency-client relationship...

Coca-Cola announces Power of Creative Collision 2023

By Kingsley Odii Coca-Cola has unveiled a new summer music campaign aimed at tapping...

Throwback Thursday: Nigeria’s legendary Poets

By Abimbola Mohammed   In continuation of our last week throwback Thursday,...

Emotional capital as engagement currency: The Davido example

By Felicia Nwosu It is not news that brand owners, music artistes inclusive, in...

ADVAN pushes for Debt Reconciliation Committee

By Felicia Nwosu As the debate for media debt continues to be on the front-burner...

Why I quit corporate world for entertainment – Ludare 1

Ibidunni Banjoko Oludare Olateju, a.k.a Sabada King, a rising Juju music star...